CRAFT56°
CRAFT56° required a new brand, ecommerce platform and strategy for quick growth.
Services
Branding
Magento 2
Marketplace integration
PPC
Social Media Advertising
CRAFT56° came to us with a concept; To be the first online retailer focused solely on Scottish, craft distilled Gins. They required a complete ecommerce and marketing strategy, a new brand and a Magento 2 website.
The project
Our team of designers came up with a complete initial visualisation of the brand including brand logo, corporate event material and full ecommerce website designs to ecommerce best practices.
We built the website in Magento which allowed us to quickly build a connector to the Craft56 distribution centre for automatic sending of orders to be fulfilled.
We also integrated with a number of third-party systems such as Clerk for machine learning and reviews.co.uk for social proofing.
Technology used
The Marketing
We plan and manage all of Craft56’s online media which includes Google Shopping, Facebook, Instagram and Amazon advertising.
“Hudson were instrumental in the initial brand and ecommerce development for Craft56. They have also been vital in developing marketplace integrations as well as deploying and managing successful paid search and social advertising which has provided phenomenal year on year growth”
— Alistair Hardy, Craft56
495% ROI
Google Ads
