Gathering first-party customer data is becoming the key to maximising conversions and increasing sales for ecommerce businesses. New updates, like the recent changes to Facebook’s detailed targeting options, are forcing more ecommerce businesses to capture, store, and use first-party customer data via email lists, website visitors, engagers, and more.
To help you, as an ecommerce business owner, understand how data can help your business, and why you should invest in data storage options like Klaviyo, we’ve compiled a quick list about the benefits of using customer data.
Find & Target Relevant Users
Data helps you find and target the most relevant audience, who are most likely to be interested in your products and services. This helps you target the people who are likely to convert and come back for more.
By targeting people most likely to convert, you will avoid spending budget on uninterested users and rake in more sales, and more returning customers.
Get to Know Your Customers
Data helps you get to know your audience and what products they enjoy, how long it typically takes for them to make a purchase, their average order value, and more of their likes and dislikes.
By tracking customer browsing and shopping habits, you can improve your communications and create personalised emails and messages that your customers will be interested in. This will strengthen the relationship between your brand and your customers and help you target relevant users with useful products and offers, which will lead to more conversions.
Let Data Make the Decisions
You can use first-party customer data to identify problems and make decisions.
For example, if your customers are always exiting on a certain page, you can investigate the reasons behind this and optimise the page accordingly.
If you need to push a new campaign, but are unsure on which products to use, you can analyse purchase history and best-sellers to help you decide.
If you want to set up different email flows for different customers, you can use data to segment these customers into groups, and test different email marketing strategies on each group to see what works best.
The possibilities are endless!
Go For it!
We hope our blog has helped you understand how data can be used to maximise your sales and push your business forward, and why data is becoming increasingly important to business owners and marketers.
However, if you’d like further advice or assistance on how to capture data and how to make data translate into real sales, get in touch today!
