Upgrading Floor Monster from Magento 1 with a host of new features and a focus on conversion
Floor Monster are a leading UK based online retailer of cost effective laminate, solid and engineered flooring products.
Originally establishing the business on Magento 1.9, the team at Floor Monster required a complete system migration with a view of making a number of enhancements to the customer journey and back office process.
After an initial discovery workshop, we carried out an audit of the existing Magento 1.9 website to ensure any pre-existing features were included in the development roadmap. As part of the discovery process, we ran through a series of designs and ecommerce best practices to ensure a concrete strategy for success post-migration.
We carried out a full migration of Magento 1.9 data including sales, inventory and customers. We also developed a fully mobile responsive website, a product calculator to give users the ability to enter room dimensions and a delivery time slot picker to give clearer delivery times.
Full technical SEO audits were carried out allowing us to rectify a number of long standing issues.
We deployed a faster, scalable server architecture to meet the demands of peak trading times alongside development assistance and consultation in marketplace integration including Google, Facebook and Amazon.
Our technology partners
“We first approached Hudson to carry out our migration from Magento 1 to Magento 2. Their knowledge of Magento and ecommerce was clear from the offset. With a clear commercial focus on our business, we immediately honed in on some key features, integrations and marketplaces. Through their management of our paid advertising, we’ve seen some exceptional results with a continued effort to drive cost-per-acquisition down.
I would recommend Hudson to any business. Their standard of work, advice and support has been fantastic. Any issues we’ve had has always been resolved quickly with no fuss.”
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