The Executive Shaving Company is one of the largest shaving and grooming suppliers in Europe. Executive Shaving stock and supply shaving products from leading manufacturers world wide in addition to developing and supplying own brand products including razors, shaving creams and balms.

Executive Shaving had previously gone through several redesign and developments of the website that unfortunately resulted in a significant drop in organic rankings.

We quickly identified the requirements for not only a robust, scalable ecommerce website but a complete internal system for stock control, warehouse management and fulfilment.

The project

Starting with a workshop to understand the business, its objectives and its target market allowed us to develop a solution from the outset that would work not only for the customers that needed to transact on the website, but for the team that needed a toolset to run the business from.

We started with a Magento 2 platform and a custom ERP installation, completely embedded within Magento 2 that allowed the business to implement all suppliers and product relationships. This created both in-house and dropship warehouses and a fulfilment solution that allowed the full tracking of picking and dispatching to reduce errors and reports for multi currency VAT reconciliation.

Additional features implemented include but not limited to loyalty scheme, gift card, special promotions, multi currency and various channel integrations (Amazon, eBay).

Technologies used

The Marketing

We also provide full digital marketing management and consultancy including PPC management and Facebook advertising.

We have provided consistent growth through both channels with some remarkable ROIs.

Executive Shaving Magento

“Hudson Digital delivered our new website on time and the increase in sales was immediate. Since then we have hired Hudson Digital for marketing support and they also run our Pay Per Click (PPC) campaigns. We never make a marketing decision without discussing this with Hudson Digital, they keep us right.”

— Brian Mulreany, The Executive Shaving Company

798% ROI

Google Ads

690% ROI

Facebook Ads

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