Ecommerce Email Marketing
Email marketing strategies that get you the results you want
Part of an effective marketing strategy is continually growing your database of willing customers and then effectively re-marketing to them with the right products at the right time.
Email marketing is one of the most effective ways to communicate with your customers. You have a list of subscribers readily available to market to who have shown an interest in your products and brand, yet many businesses don’t take full advantage of this opportunity.
Strategy
People are inundated with interruption, pitches, and advertisements everywhere they look, and though you might think yours is special, there’s a high probability that to the reader, it looks the same as the rest. At Hudson Commerce, we can help you to create an email marketing strategy that will keep your numbers growing and your readers engaged.
Creative
The Hudson Commerce design team can create effective, eye-catching email templates that are designed around your business. Our designs are on-brand and influenced by industry research to help you get the best results from your email campaigns.
Abandon Cart
You’re running a successful ecommerce store, your marketing strategy is in place, you’ve got a good level of traffic and are sending regular emails to keep in touch with your customers. Now you can sit back and relax? Wrong. Figures show that around 60% of users who add an item to their shopping cart don’t follow through with an order. We can set up an automated campaign that will send an email to all customers who abandon cart to remind them of the products they didn’t purchase.
Some of our clients
Reporting
Email analytics are critical as they give you very specific clues about your customer list. Though they’re all important, the three influential figures are open rate, click through rate (CTR) and unsubscribes. Your open rate will tell you how well you’ve built your relationship, your CTR will let you know if your message is targeted enough, and the number of unsubscribes will tell you how valuable your content is.
“Hudson Digital delivered our new website on time and the increase in sales was immediate. Since then we have hired Hudson Digital for marketing support and they also run our Pay Per Click (PPC) campaigns. We never make a marketing decision without discussing this with Hudson Digital, they keep us right.”
— Brian Mulreany, The Executive Shaving Company
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