Boxing Day is one of the busiest days of the year for ecommerce stores! It’s no secret that online shoppers spend the 26th hunting the web for the latest Boxing Day bargains.
As an ecommerce business, you need to capitalise on the end-of-season spenders and get the most out of your big Boxing Day Sale!
We’ve pulled together 6 important steps to help you conquer the Boxing Day Buyers and end your festive season on a high!
Step 1: Test Your Website.
In the weeks before the Boxing Day Sale, it’s worthwhile testing purchases and transactions on your website. Spend a bit of time going through your typical customer’s journey and take note of any obstacles or issues they may come across.
This will highlight any potential sales-blockers on your site, and help you identify and fix them, ensuring your store is optimised for conversions in time for the big day.
Step 2: Update Your Product Pages For Boxing Day
You’ll probably update your product pages regularly for seasonal sales, such as Black Friday and Cyber Monday, and Boxing Day is no different.
Your product descriptions and headings should be updated for SEO and relate to the queries your customers will likely be Googling on Boxing Day.
Next, add some new imagery to convey the Boxing Day Sale and show which items are included.
Make sure your customers can tell how much the product is discounted by, and include popular features like a countdown timer, and a tally of the number of people currently looking at the product, as this will increase urgency and purchases. You can also add recommendations of which products go best with the product they are browsing, if it’s part of a set, and what they’ve viewed recently.
These are all great ways to enhance your product pages and drive conversions for Boxing Day!
Step 3: Make Your Promotion Stand Out
This might seem obvious, but it’s important to make the Boxing Day promotion clear and obvious to customers. If you are having a site-wide sale, or using discount codes, make your Call to Actions stand out on your home page and across your site.
Don’t expect a customer to pick up on hints or read your mind. Make sure you provide clear direction to guide them through your Boxing Day Sale. Be it colourful CTA buttons, imagery with clear messaging, a home page banner announcing the sale – just make sure they know about the sale from the moment they land on your website, and exactly how to view and buy sale items.
Step 4: No Lagging!
Most customers will leave a website if it takes longer than 3 seconds to load, so you need to make sure your website is up to speed to keep your conversions healthy.
Your website could be slow for several reasons, such as uncompressed images, server issues, CSS problems and much more. It’s important to get your site’s health checked from professional web developers to make sure you aren’t losing money because of technical issues.
You should also check your web hosting plan to make sure your website can handle an influx of Boxing Day spenders without crashing. This will give you peace of mind that your site is able to handle the predicted number of visitors you expect for the sale.
Step 5: Enable Live Chat
As your sale will bring more visitors to your site, having live chat will help you interact with them and answer their questions quickly. Being easily contactable will resolve any queries they have and any concerns regarding their purchase. This builds consumer confidence and drives conversions.
By not having live chat enabled, you risk losing customers because a concern they had went unanswered, and they didn’t have the information they needed to go through with the purchase.
Step 6: Build Anticipation with Digital Marketing!
Get your customers excited about the Boxing Day Sale with social media posts, emails, and PPC campaigns of your promos and offers.
Send your VIP customers a special discount via email, remind your social media followers of the upcoming offers, or put some more budget behind Facebook or Google Ads to build awareness of the sale.
This will help you nurture your existing customers and keep them interested in your brand, while also reaching new customers on social media and via PPC campaigns.
Go For It!
Great, now you know how to prepare your ecommerce store for the Boxing Day Sales! These 6 steps will help you enhance your website and boost your conversions in the final days of the festive season.
If you are still unsure about some of the steps, don’t panic – you can contact a professional ecommerce agency to optimise your website and market your brand online.