Trying to grow your business in this fast-paced digital world can leave you feeling a bit lost. You may wonder how you can break through the crowds of online brands and grab the attention of consumers who find themselves increasingly spoiled for choice. There’s so much advice out there about what you should be doing and it’s difficult to know where to start, what you should invest in, and what your priorities should be.
That’s why we’ve compiled 7 Tips for eCommerce Success. Our 7 Tips are designed to help you captivate the browsers and scrollers of the online world and set your business up for online success. We’ve compiled practical tips with reasoning and additional advice, so you can grow your business and enjoy the success that comes with it.
Tip 1: Track and Gather Customer Data
Data has been crowned The World’s Most Valuable Source by The Economist and Forbes Magazine. Dubbed the “the 21st century oil”, data itself isn’t particularly valuable, but when it is refined, Data becomes an immensely powerful asset.
As an eCommerce business in a data-driven digital world, you should make data tracking and capturing a priority. The more you know about your customers, the easier it is to target the right customers with the right products and rake in conversions.
Starting early will help you build your customer data as your business grows, and the more data you gather, the more you can refine it based on customer demographics, interests, and behaviour. This is a great way to find out who your customers are, what channels they’re coming from, and what makes them tick!
A Digital Marketing Agency can make sure you have the correct pixels set up for customer behaviour tracking on your site, along with a functional Email Marketing Sign-Up option to get your Email List started.
Tip 2: Boost Your Organic Traffic by Keeping on Top of SEO
“Google It” – It’s estimated that there are about 5.6B Google Searches each day, that’s a lot of potential buyers Googling for products and services to solve their search queries. You want these Googlers to see your Brand first, visit your website, and make a purchase.
Simple, right? Not exactly – to get conversions in the competitive arena of Google, you’ll need to do some SEO work. It’s pretty crowded out there, but a small slice of Google’s customer base is well worth the extra effort, and missing out on such a big market is so damaging it’s unheard of, so you’ll need an SEO expert to help you conquer Google’s clever algorithms.
Tip 3: Use Social Media To Increase Website Traffic
Social Media is a brilliant way to nurture your existing customer base and attract newbies to your brand. By popping up on feeds, you’ll become more familiar to browsers and each post will act as a small reminder of your products and services.
There’s also a huge and highly engaged audience on social media to tap into. With an estimated 4.2 Billion Social Media Users and over 1 Billion of them using Social Media every day, it’s a great opportunity to create a profile and start posting online.
Not only does a social media presence get people liking and sharing your posts and visiting your website, but it also increases your legitimacy and reputation. People are still slightly suspicious of online shopping from brands they haven’t heard of before, so an active social media page can increase their confidence in you and get them checking out on your site.
Bonus TIP: Your Content Strategy and Social Media Strategy work together – post your blogs and company updates from your website on your social media feed to keep your customers informed and familiar with your brand.
Tip 4: Let the Data Make the Decisions for You
Remember the data you collected at the start? It will help you make a lot of decisions going forward.
By having the Google Tracking Code on your site, you can visit Google Analytics and see what your customers are searching for, what page they are landing on, and what products they are browsing. This lets you really dig into the reasons browsers aren’t turning into buyers and what you should pour more time or money into.
It will also show you what’s working, so that you can replicate it across your site, and maximise conversions.
Tip 5: Use Social Proofing to Increase Conversions
Positive reviews build reputation, trust, and consumer confidence. By showcasing your best reviews, you are showing potential customers that other people have bought your products and love your brand, which will hopefully convince them to do the same. This phenomenon is called Social Proofing, and relates to the psychological concept where people copy the ‘correct’ actions of others.
The best examples of Social Proofing is the explosion of Instagram Influencers and Review Platforms, like TrustPilot and Reviews.io.
Getting an Instagram Influencer to buy into your brand may feel like a long shot, but integrating a review platform to your site is a much simpler process and just as beneficial; with 87% of consumers reading online reviews before making a purchase. Reviews can make people believe in your brand and give them the final push they’re looking for before making their first purchase.
Tip 6: Advertise through Google Ads (PPC – Pay-Per-Click/Social Media)
Attracting website visitors to your site organically can take a long time, which is why nearly half of small businesses invest in pay-per-click (PPC) advertising and essentially pay for quick traffic. PPC is regarded as a low-risk investment, as you set a budget and only part with cash when you achieve one of your ‘goals’. Your goal could be clicks, page likes, website visits, or conversions, but you only pay each time one of these ‘goals’ occur.
When you choose a CPC Campaign (cost-per-click), although you are paying for clicks, PPC visitors are 50% more likely to purchase something than organic visitors, so as long as you make sure the price you pay doesn’t eat into your profit, you’ll make money and attract more customers.
Ask yourself questions like, how much can I pay per conversion, what is a lead/purchase worth to me, and what is my monthly budget? This will help you get started and ensure you don’t overspend.
When you have a handle of your figures and your expectations, you can contact a Digital Marketing Agency to get your products and services appearing on both search engines and social media platforms.
Tip 7: Improve Your Site’s Speed and Performance
According to Microsoft, a human now has a shorter attention span than a goldfish, which explains why 53% of consumers abandon sites that take over 3 seconds to load.
Ideally, your site speed should be under 2 seconds to keep increasingly impatient consumers engaged. The same goes for features on your site, such as buttons, links, and forms – you want these to be quick and responsive, taking the user to their destination quickly, without delay.
Not only is site performance important to keep customers during the fragile loading period, but it also has a substantial impact on your SEO score and your site’s position on Google. Google’s 2021 Core Web Vitals update launched in June, and as part of this new update, Google judges and ranks sites based on site speed, loading time, and overall user experience.
It’s important to ensure your site speed and performance is quick and user-friendly and optimised for Google’s changes, or you risk losing customers while your site loads, or having your site lost in Google’s pages, meaning customers won’t find you anyway.
To keep your site performing at its best and to update your site’s Core Web Vitals, you should consult a Web Development Agency who can minimise loading time and enhance user experience.
Go for it! Grow Your Business Online
We hope our 7 tips for eCommerce success has given you some advice on how to attract customers and grow your business online. By enhancing your site performance, gathering data, building your online presence, and using paid advertising for quick web traffic and conversions, you will get your brand out there and become recognisable to browsers.
Don’t worry if you are unsure how to implement some of these steps. We recommend consulting a professional eCommerce agency to take care of your website and online advertising, especially if you are unsure of the processes involved and don’t want to overspend or waste money. That way, you can leave it to the professionals, while you focus on the important day-to-day running of your business!